LOGISTICS MARKETING AUDIT SERVICE
Logistics
Marketing Audit
Over 85% of B2B prospects check your website or socials before completing a deal. What they find shapes their opinion of your business — without you in the room to influence it.
What the Audit Reveals
- Where your website could be stronger, or is causing prospects to lose interest
- How your search engine visibility compares to your competitors
- What your LinkedIn presence says to a buyer checking you out
- Whether your brand identity builds trust or raises doubts
- A prioritised list of what to fix first
- Reviewed by marketing specialists
- Blind audit - just like a prospect
- Actionable insights
- Turned around in 3 working days
You Are Losing Deals Without Knowing It
Stop wasting your sales efforts by losing in the due diligence phase. Prospects check your website, look at LinkedIn, and form a view when you aren’t in the room to make the case for yourself. If that view does not match the quality of your operation, they move on to the next company – without a word.
The audit shows you exactly what they find. And where the gaps are.
Five Areas. Reviewed Separately.
Assessed Together.
Understand what prospects think of your business before they speak to you. Each area is reviewed on its own, then assessed together — because the gaps between channels are where the real damage happens.
Website Copy and Credibility
Find out whether your service pages answer the questions a prospect is silently asking before they pick up the phone. Copy, structure, trust signals, and calls to action are assessed against what freight buyers actually look for when evaluating a new provider.
SEO and Search Visibility
See where you rank and where your competitors are winning. Keyword positioning, page structure, technical health, and content depth are assessed against the searches your buyers are actually running — so you know exactly where to focus.
Linkedin Presence and Activity
Know what a prospect sees when they look you up on LinkedIn. Profile strength, posting activity, content relevance, and team visibility are reviewed — because referrals often get validated here before anyone picks up the phone.
Brand Identity and Visual Tone
Look like the premium operator you are. Logo quality, colour consistency, typography, and visual tone are assessed against what a buyer expects from a business at your level.
Ecosystem Coherence - Where Most of the Gaps Actually Are
Spot the gaps between channels that cost you deals. When your website says one thing, your LinkedIn says another, and your sales pitch says something else, prospects notice — even if they cannot name the disconnect.
How It Works
How the Audit Process Works
Get your results in three working days.
You Share Your Details
Share your website URL, LinkedIn profile, and a brief note on the freight services you target.
We Review Your Channels
Our specialists complete a review — approaching your business exactly as a prospect would.
You Receive the Report
Get a prioritised action list with each pillar assessed. Real advice that you can implement.
A Call to Discuss
Get your questions answered. The gap gives you time to form your own view first.
Three Tiers. The Same Five Pillars at Increasing Depth.
All tiers include the three-day turnaround and the six-week project credit.
Core
"Show me what's broken"
- 6-week project credit
- Up to 5 service page reviews
- Blind SEO audit
- Brand identity audit
- LinkedIn audit
- Ecosystem summary
- Quick-wins list
- Board-ready summary
- Follow-up call
- 3-day turnaround
- - Prioritised action roadmap
- - Comparative benchmarking
- - Mystery approach
Standard
"Show me what to do about it"
- 6-week project credit
- Up to 8 service page reviews
- Blind SEO audit
- Brand identity audit
- LinkedIn audit
- Full ecosystem coherence report
- Quick-wins list
- Board-ready summary
- Follow-up call
- 3-day turnaround
- Prioritised action roadmap
- - Comparative benchmarking
- - Mystery approach
Full Picture
"Show me how I compare to competitors"
- 6-week project credit
- Up to 8 service page reviews
- Blind SEO audit
- Brand identity audit
- LinkedIn audit
- Full ecosystem coherence report
- Quick-wins list
- Board-ready summary
- Follow-up call
- 3-day turnaround
- Prioritised action roadmap
- Comparative benchmarking
- Mystery approach
Not sure which tier fits your stage? Ask before you book – a short conversation is enough to point you in the right direction.
Why Logistics Marketing
Actionable Insights Based on How Freight Deals Actually Work
Move the needle with recommendations that go beyond “Increase word count and add this keyword”. We review your ecosystem as a prospect first, then combine it with market data.
ICP Reviews - Not Just a Checklist
Your assessment is grounded in how freight buyers actually think — carried out by a practitioner with direct operational experience in serving them.
Sector-Specific - Not Generic Advice
Catch the gaps a generalist would miss. Without freight knowledge, an assessor cannot tell whether your copy is credible to a buyer or just filling space.
Plain Findings - Not a Report Full of Numbers
Read every finding in plain English. No padding, no jargon, and nothing that needs translating before it is useful to you.
The Whole Picture - Not Just a Scoresheet
See how all five channels work together as well as in isolation. The costly problems often sit between channels, where your prospect senses the disconnect without naming it.
What clients say
Real Clients. Real Freight Businesses. Nothing Hidden.
“Chris came highly recommended to us here at AGL and in the short time we have worked together he has been a massive help in developing our marketing strategy and helping us grow our business. His knowledge of the freight forwarding industry certainly separates him from the competition.”
Ryan Little
Commercial Manager, Astral Global Logistics
“Chris is our go-to expert for our UK-based brands within logistics. With extensive experience in the field, he supports us by crafting and refining content, developing new websites, and optimising SEO strategies to target the right audience effectively. Chris is a great communicator, keeping us up to date with deadlines and leading the process.”
Willeke Ruijtenberg
Marketing & Communications Manager, Vertom Group
“Chris is prompt, knowledgeable and a quality content writer. He is forward-thinking and proactively supports clients in finding content solutions. He is honest and relatable. If timelines change or barriers arise, he is able to manage expectations and maintain transparent communications. The benefits of his measured approach never prevent him from exceeding expectations.”
Bee Newboult
Head of Regional Marketing and Expansion, Customs Support Group
“A big thank you to Chris — our superb blog writer. I've been working with Chris for the past few months. He writes our blogs and is very dedicated, attentive and quick in replying. His writing is prolific! His previous experience in the industry is definitely a huge bonus. I am very satisfied with his services and do recommend his agency.”
Camila Grotti
Marketing Manager, International Cargo Express
“Chris has worked closely with us for many years, bringing structure, creativity, and a deep understanding of our business. He recently led our website relaunch with clarity and precision, managing every stage from planning to delivery. He's fully embedded in our team, maintains strong relationships across departments, and is always ready to support wherever needed.”
Jude Sallows
Marketing Coordinator, VertomCory
“Worked with Chris on a major logistics and supply chain project and he was extremely diligent and paid close attention to detail. The client was very happy with the output and I wouldn't hesitate to work with him again.”
Letitiah Obiri
Freelance Copywriter, Supply Chain Sustainability Project
Common questions
Logistics Marketing Audit: Frequently Asked Questions
What is a logistics marketing audit - and how is it different from a supply chain audit?
It is not a supply chain audit, a compliance review, or an operator licence check. A logistics marketing audit reviews how your business appears to a prospect who is checking you out before making contact — your website, your search visibility, your LinkedIn presence, your brand identity, and how all of those channels work together as a single commercial system.
The difference from a generic marketing review is that the assessor understands how freight deals are won. The questions asked, the gaps flagged, and the recommendations made all reflect how logistics buyers actually evaluate, compare, and shortlist providers before they make contact.
Do you need access to our website or social accounts?
No. The audit is conducted blind — exactly the way a prospect would evaluate your business. No login credentials, no analytics access, no CMS permissions needed at any point. Everything is assessed from the outside, using only what is publicly visible.
That is deliberate. The point is to see what a freight buyer sees when they look you up. If something important is hidden behind a login or buried where a prospect would never find it, that is a finding in itself. The blind approach makes the audit faster to start and more honest in its conclusions — and more useful as a result.
How many service pages are included?
The pages that matter most are the ones your prospects visit when they are deciding whether to contact you. The Core tier includes up to five of your most important service page reviews. The Standard and Full Picture tiers include up to eight.
If you have more pages than that, the audit focuses on the ones with the highest commercial value — typically your core service lines, your homepage, your about page, and any key landing pages. Additional pages can be included on request if you have more service lanes, but you shouldn’t need more for the average prospect. If you do, then you are likely relying on them to do too much digging unless there is clear signposting.
What happens after the audit is delivered?
You get a written report with specific findings for each pillar and a prioritised list of what to fix first (Standard and Full). A few days later, a follow-up call is available.
The gap between the report and the call is deliberate. It gives you time to read the findings and form your own view before the conversation. The call is a chance for us to discuss your action plan and answer any questions. If the findings point to work Logistics Marketing can help with, that will be made clear. If not, the report is still yours to act on however you choose. Any project commissioned within six weeks qualifies for the audit fee as credit.
Is the audit right for a new logistics business or for established operators?
Both. Established operators benefit because years of accumulated content, branding, and messaging often drifts out of alignment without anyone noticing. The audit surfaces the specific gaps that are costing deals — the pages that undermine credibility, the LinkedIn profile that contradicts the website, the brand identity that no longer matches the business you have built.
New logistics businesses benefit because the audit catches positioning mistakes before they become embedded. Starting with a clear picture of what works and what does not means you avoid spending money on marketing built on a weak foundation. Either way, the audit gives you a prioritised list of what to fix first.
How does the six-week project credit work?
Commission any work within six weeks of receiving the audit and the audit fee comes off the first project invoice. It applies to any service — website builds, SEO, copywriting, content strategy, or LinkedIn content.
The credit exists because the audit is designed to lead to action, not sit in a drawer. If the findings show that your website needs rebuilding or your SEO needs attention, the audit fee becomes part of that investment rather than a separate cost. There is no obligation to commission anything — the report stands on its own as a clear, actionable document you can use independently.
Also From Logistics Marketing
We Don’t Only Do Logistics Marketing Audits
Marketing is an ecosystem — the audit shows you where the gaps are. These services are how they get fixed.
Logistics SEO
Search Visibility for Logistics Companies
Keyword strategy and on-page optimisation that puts your service pages in front of buyers searching for what you do.
Logistics Copywriter
Copy That Speaks the Language of Freight
Website copy, case studies, white papers, and content written by a copywriter with over a decade in logistics.
Website Design
Websites Built for the Logistics Sales Process
Purpose-built websites for logistics businesses — structured around how freight buyers evaluate suppliers and designed to convert visits into enquiries.
LinkedIn Content
Personal LinkedIn Content for Logistics Leaders
Content strategy and ghostwriting for founders, directors, and commercial leads in freight and logistics.
Content Strategy
A Content Plan Built Around Commercial Objectives
Content pillars, channel planning, and a publishing rhythm tied to the services your sales team is actively selling.
Take the Marketing Self-Assessment
Twenty-five questions across five pillars. Takes 10 minutes. Shows you where to look.
Book your audit
Get in Touch
Find out what your prospects actually see when they check you out. Book a free consultation to discuss your audit.
- Five-pillar audit — website, content, SEO, LinkedIn, and sales alignment
- Reviewed by a logistics marketing specialist — not a generalist
- Prioritised action plan included
- Trusted professionals — rated 5* on Google
- No retainer required — standalone service
“Chris quickly became an integral part of our marketing team. He brings a rare blend of expertise: deep customs knowledge, outstanding SEO capabilities, and the ability to produce content that performs.”
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